There are many ways email is useful for a business. It not only is an effective mode of communication but as well works as an important marketing tool for the small and medium businesses. Email can be the best and the most cost-effective way to stay in touch with your existing and probable customers. You must look for professional and reliable email service providers (ESPs) that create and deliver emails to your target customers and improve your business goals. The question arises is that how to select the best among the huge service providers. Shared IP or Private IP: This could be a crucial factor that you must look out for. If you are on a shared IP, spam complaints against another account could put you in trouble too. This will result in your emails not being delivered. This will have a negative impact n your reputation and business. Choose email service providers that offer you a private IP address. Make a list of the features they offer: It is important for you to do some homework and categorize the top email service providers that you could consider for your business. Shortlist from them the one that provides you features that will scale with your business. Although you may want to start low, you must keep your future growth in consideration. Some of the basic features that your ESP must provide you with include 1. Your provider must provide you with captivating templates for you to pick the one you find useful for your emails. The Drag and Drop templates ensure quick and ease of use.
2. Your emails should be responsive and optimized for devices of all sizes. Your audience may use different devices to view their emails 3. Your provider must make it easy and allow easy sharing across the social media platforms. 4. You require tracking tools that give you statistics and information with features like unsubscribe, bounce emails, clicks and similar. 5. See for providers that allow you to have a free-trial and they should not bind you to long-term contracts. Budget: The top email service providers make sure that you get the best features and offer you a range of scalable plans that will give you the flexibility to choose the one that fits into your budget. You must choose the one that suits your business needs and not go based on reviews. What suits others may not suit you. Customer support: This is another crucial aspect that you should look out for. You never know when you may need any assistance. The best email service providers extend around the clock support over the phone, chat, and email so that you may call on them at any time. This will ensure that there is no disruption in service in case some issue crops up with the email services. Zimbra email hosting is one of the best email server solutions that fit the needs of every business size. It is compatible with all the mobile devices and supports Microsoft Outlook. It ensures greater collaboration and enhances business performance.
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